Sign in

Infer Your Enemies and Know Yourself, Learning in Real-Time Bidding with Partially Observable Opponents

By Manxing Du and others
Real-time bidding, as one of the most popular mechanisms for selling online ad slots, facilitates advertisers to reach their potential customers. The goal of bidding optimization is to maximize the advertisers' return on investment (ROI) under a certain budget setting. A straightforward solution is to model the bidding function in... Show more
February 28, 2019
=
0
Loading PDF…
Loading full text...
Similar articles
Loading recommendations...
=
0
x1
Infer Your Enemies and Know Yourself, Learning in Real-Time Bidding with Partially Observable Opponents
Click on play to start listening