We propose a Poincare-invariant description for the effective dynamics of systems of charged particles by means of intrinsic multipole moments. To achieve this goal we study the effective dynamics of such systems within two frameworks -- the particle itself and hydrodynamical one. We give a relativistic-invariant definition for the intrinsic multipole moments both pointlike and extended relativistic objects. Within the hydrodynamical framework we suggest a covariant action functional for a perfect fluid with pressure. In the case of a relativistic charged dust we prove the equivalence of the particle approach to the hydrodynamical one to the problem of radiation reaction for multipoles. As the particular example of a general procedure we obtain the effective model for a neutral system of charged particles with dipole moment.